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Guides and commentary from our team on getting an African business online and keeping it there.

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Choosing between .co.ke, .ke and .com

Local extensions build immediate trust with Kenyan customers and often rank better for local searches, while .com signals a wider market. Most businesses register both and redirect one to the other so no customer ends up in the wrong place.

Why your website feels slow on mobile data

Oversized images are the usual culprit, followed by too many plugins and unoptimised fonts. Compressing images, enabling lazy loading and trimming unused scripts routinely cuts load time by more than half on a 3G connection.

Free email is costing you business

An address at a free provider tells a prospect you are informal. Business email on your own domain costs very little, improves deliverability once SPF and DKIM are configured, and follows you to any provider you move to.

Getting your new site into Google

Submit your sitemap in Google Search Console, make sure each page has a unique title and description, link your pages to each other, and be patient — indexing a new domain usually takes a few weeks.